Every time New Year rolls around, we start with New Year’s Resolutions whether it’s getting in shape, starting a new business or learning a new skill. We feel high and good-spirited. We are optimistic about the future and think everything we start in New Year will have great outcome.
As time ..more
The world of sales is exciting and unnerving at the same time. If you want high payoffs you will have to take high risks. And for taking high risks you need to have confidence. Confidence is the key to success and for making strong sales. Everything works out for better ..more
There are over 12 million small businesses on LinkedIn. If you are not one of them, it’s about time you join in. As there are a number of social media platforms to choose from for promoting your business, you must be wondering why LinkedIn? Without further ado, here are 7 ..more
Platform business models are fast becoming the golden child of the digital revolution. As digital platforms disrupt and dominate markets to create communities of enormous scale, they deliver compelling customer experiences and offer new forms of innovation and value creation. Yet, most new platform businesses will fail unless players acquire ..more
An exciting session which aims to showcase how digital platforms will play a major role for tomorrow's successful companies in G20 YEA China, September 2016 on the topic 'Disrupting the Disruptors'.
SMEs are driving considerable growth from new digital tools and platforms. ..more
Marketers are still harboring myths regarding online marketing based on flawed principles in a hope of gaining online marketing success. Maybe the reason could be the lack of preparedness required for building a sustainable marketing strategy or let’s say marketers are unaware of prioritizing limited resources to improve ROI. Whatever ..more
MVP- Minimum viable product is a way to validate your business idea without spending too much time and money. Wondering how? Let me explain!
What is MVP?
Minimum viable product (MVP), in brief, is the process of optimising validated learning with little effort in order to minimise your time in products that users do not want. It’s a crucial ..more
As a digital marketer, you may have experienced several tips and tricks to make your digital marketing strategies more effective and successful. However there are some tactics that should be avoided.
Today, in this blog post, we will highlight 3 such fatal mistakes that you as a digital marketer, must avoid ..more
We all know how competitive the digital era has become and that entrepreneurs, business owners, employees, marketers are working very hard to stay in the marketplace and many are behind their aims and goals. What might be the reason? It may be because they have been working hard but not ..more
Businesses exist with several purposes but the sole purpose is to WIN or NOT TO LOSE. So which side of the game are you on?
If we talk about Apple and Starbucks, they are the ones who are playing to win. They are the ones with aggressive marketers and proactive marketing ..more
"I've missed more than 9,000 shots in my career. I've lost almost 300 games. 26 times I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life and that is why I succeed." –Michael Jordan, NBA Legendary Basketball MVP