Over the last decade, mobile applications have played a huge role in transforming marketing strategy. Some of the most successful brands in the world have their own mobile application that is used to achieve various business objectives and goals such as brand-boosting, product enhancement and customer engagement. The increase in smartphone users has provided businesses with the opportunity to explore and grow their market. As a business owner, you can’t be missing out on this growing market.
And now you must be thinking why and how will you go about creating one? The world we live in is fast paced and once we get left behind, it’s hard to catch up, especially in case of technology.But if you still need more convincing, here are 7 Reasons to Build a Mobile application for your Business.
- Embrace The Mobile Age
The world is constantly changing and everything is on the move. Nobody has got time to go shopping in stores. This ever changing society has indicated that indeed the mobile age has arrived.You need to embrace it. Take advantage of all the possibilities this digital age has brought with it. You can’t be adamant about relying on old strategies to market your products and services anymore. There is no better way to do it than having a dedicated mobile application for your business, and leave your competitors to shame.
- Boost your business’s brand
In a mobile application building process, the developers and designers integrate a splash screen or startup screen with your business’s logo and name on the screen. For a user it is hard to ignore what’s on their mobile screen, resulting in your brand’s boost.Also, applications come with different features such as push notifications through which you can send users different notices and updates about your product/service to attract their attention.
- Customer engagement and experience
More than 90% of smartphone users begin their day by looking at smartphones and using different mobile applications. This engagement ratio with mobile apps is several times higher than a normal website.
The meaning of customer service has taken a huge turn since the old days. It is not just having a face to face communication and exchanging smiles anymore.Your customer service team needs to have fast response,provide viable information and engage with increasing number of customers.
You can be with a customer allthe time to provide information they require through strong mobile apps.
- Social Media Marketing
Wouldn’t it be swell if you could just share your ideas and products with your customers through social media? Of course, YES! The presence in social media plays a great role in defining a business’s stature and popularity.Being active in different social media platforms like Facebook, Twitter, YouTube, Instagram and more are important to grow your business in this day and age.
And you can easily integrate social media with your mobile application. Through which, with a single tap of a button you can share your ideas and products directly to your customers and they canalso give their immediate feedback. Whena customer shares your product and service through their social media, it can reach differentand new people, resulting in more views and more recognition.
- Better value with your product
In simple term, make your customer feel ‘special’. One way to do it is through the ‘Loyalty Bonus’. We all love free products and we are in love with the word ‘bonus’.
While selling a product online or physical store, provide loyalty bonus and let them keep tabs on it. Provide extra bonus on downloading the application and sharing your products on social media. This strategy can keep a user hanging on to your application and keeps it interesting.
- Mobile apps beat websites
The number of people preferring mobile applications than websites is increasing day by day. In 2014, Google released a report stating that the number of users using mobile application surpassed the number of desktop users.
It’s a good idea not to limit your presence to responsive websites. Building a responsive website is the first step while diving into the world of mobile apps is the next.Most of the time users find it a lot easier to use a mobile application for quick response.
- Explore new marketing dimensions
With introduction of mobile applications into the business world, one can discover huge possibilities and new dimensions in marketing. For example, by including location tracking function in your application, you can open new ways of targeting customers for various marketing campaigns. The application can use push notifications to allow the application to notify users about the offers available in their area and nearby stores.
Websites and mobile applicationshelpyoubuild trust between your business and customers. Why ignore the technology when it can serve you the benefits on a silver platter. Get on it!
Prabin Gautam, Digital Entrepreneur is holding a workshop on May 25th, 2017 at 360 Cube, 4/83 Wellington St, St Kilda VIC 3182 where he will be talking about how a mobile application can help your business to grow and the influence it has brought into the market. For more information contact us via email at email@example.com or ring us at 1300 777 847.